By sticking to the consistency principles outlined above, you are able to build four critical elements into your SEO efforts and general online interactions.
Positive Audience Relationships: Considering how fickle and impatient the online crowd is, being able to develop and maintain a rewarding relationship with any group of netizens is worth its weight in gold. The constant flow of suggestions and referrals would gift you a goldmine of actionable insights, social proof and testimonials. Google and other search engines will take note and push you up the rankings accordingly.
Familiarity: This effect derives directly from the above relationship and helps to ensure that users keep returning to your content for answers and solutions. This is of considerable importance since it creates the impression that your content gives patrons the best online user experience – a criteria search engines value immensely.
Finally, the above effects combine to deliver the third consequence of consistency which is Referral Engine Optimization (REO). REO derives from observed referrals by search engines via user comments and interactions aka online word-of-mouth. This definitely boosts your online reputation and sets you up for a supercharged SEO ranking.
At ZEA Consulting, our goal is to help companies become better connected, more competitive, and ultimately grow their revenue online. Contact us at (561) 591-2448 or email info@zeaconsulting.com to schedule your free consultation.